Football La Liga

Barcelona set to sell Nou Camp naming rights for $479m in huge club rebrand

BARCELONA are prepared to sell the naming rights to their famous Nou Camp stadium for $479 million, according to reports.

The 99,354-seater arena will undergo a revamp by 2022 and the Catalan giants are hoping to capitalise on the club’s success to bring in more funds.

A big banner pays tribute to ex-Barcelona coach Luis Enrique at the Nou Camp.

Barca had initially set the price at $319 million, but they have received the go-ahead from the local council, to increase the fee in what would be an incredible opportunity for investors, as reported by Marca, via Sport 360.

One area the La Liga champions are hoping to attract companies is in the US, where the first-team are currently enjoying a pre-season tour.

Andres Iniesta sits on the pitch at the Camp Nou after his last game for Barcelona.

The name change would fall in line with ground’s renovation, which has been nicknamed ‘Barca Space’.

It would increase the capacity of the Nou Camp while also improving the facilities around the stadium.

This latest move would only increase their staple as one of the biggest brands in the sport.

Last month, it was revealed that Barcelona made a record $331.5m from sponsorship alone, beating off the likes of Manchester United and Real Madrid.

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