Roma have become the first Italian club to agree an ‘exclusive content partnership’ with Twitter.
A statement on Roma’s official website confirmed ‘exclusive live games, match previews, player interviews, squad training as well as classic moments from the club’s archives’ will be made available on the club’s English Twitter account.
Simone Tomassetti, Twitter’s Head of Sports Partnerships in Southern Europe, said: “We are proud to have signed this deal with AS Roma, a partner who communicates in an innovative way.
“Providing a wide offer, with videos and contents in the field of entertainment, news and sport is very important for Twitter and the partnership with AS Roma fits perfectly in this direction.”
“Francesco Calvo, Chief Revenue Officer at Roma, added: “Roma’s innovative and award-winning social media strategy has been widely hailed as a ‘game-changer’ in the world of sport and we’re delighted to have become the first club in Italy to enter into this kind of commercial partnership with Twitter.
“The new deal will enable us to deliver an even more engaging experience to our fans and followers, bringing them even closer to the club, and also allow us to deliver increased exposure and value to new and existing sponsors.”
The Giallorossi’s English-speaking account has gained 379,000 followers since its inception in January 2015 and become renowned for its light-hearted approach.ma]